VMS breathes life into university venues

A PARTNERSHIP between venue management company VMS Live and Student Central – formerly the University of London Union – will see VMS takeover the running of central London venues ULU (cap. 850) and Duck N Dive (250).

VMS MD Steve Forster says he believes there is a lack of top-class venues in the centre of the capital and this new deal will fill the shortfall. “There is a dearth of quality well-run venues and these are the type of seminal venues that I used to go to,” Forster tells LIVE UK. “We have been in discussions with Student Central for the best part of a year and these will still be student facilities, but we will be filling them with our own staff.”

The deal, which will see the venues operate a 14+ entry policy and are expected to stage events from March, follows similar VMS agreements with the Foundry (1,300) at Sheffield University Students Union and Preston Guildhall’s live space (500). Meanwhile, the company is also planning a series of summer outdoor events under the banner VMS Live Presents, including a weekender in Cleethorpes at a purpose-built space for 20,000 people from 14-15 July. “We believe North Lincolnshire is one of the only untapped markets left out there,” says Forster. “The population almost doubles in the summer due to holidaymakers.”

Two evenings of events are also scheduled in early August in Birmingham’s Rainbow Arena (3,500) as well as a weekend of shows at Zebedees Yard (3,500) in Hull to celebrate its City of Culture 2017 status. Artistes are yet to be announced. Other venues managed by VMS include Manchester Academy (2,525 main room), Norwich UEA (1,550), Liverpool Olympia (1,960) and The Welly (400) in Hull.

Article and Pictures courtesy of www.liveuk.com