VMS agree a new 5 year partnership deal with Silver Leisure

VMS are delighted to have secured an agreement with ticketing Company Eventim, to secure naming rights for the ‘Liverpool Olympia’. As part of the arrangement, the venue will become the ‘Eventim Olympia – Liverpool’. Alongside this arrangement, VMS have also signed a new 5 year venue partnership agreement with venue owners ‘Silver Leisure’. As part of this new arrangement VMS will be installing PA & Lights as part of a £250k investment in the building. Chris Zorba from Silver Leisure commented. ‘My family have owned the Olympia for more than 25 years during which time we have seen many peaks and troughs in the Liverpool live music and club business and the Olympia has very much reflected the change in fortunes of the City and local area. With investment in the local area and a changing City scape, we very much feel that the area and the Olympia in particular are on the cusp of another golden age.

Over the last 2 years we have been working with VMS to try and re-establish the Olympia as Liverpool’s premier venue for Live Music & Events. It really is one of the only venues in the North West that is equally at home delivering a 1300 capacity seated show, followed by a rock gig the next for 1900+ and then straight into a club night. It really is that flexible. The new agreement with VMS will allow Silver Leisure to invest in the fabric of the building to improve the customer experience. While at the same time, our new long term agreement with VMS and their investment in production will in my opinion give us a venue to rival any others out there. Tie this into the naming rights agreement with Eventim and their ability to deliver ticketing and technology solutions. Then from my perspective the potential is limitless.

Speaking on behalf of VMS, Commercial Director, Carl Bathgate commented. Being a local boy and having, promoted and managed venues in the City over the last 20 years, I know just how much potential the Olympia (and sister venue The Grafton) has. Its a beautiful Matcham theatre with many original features still intact. In many ways, it really is the ‘Brixton Academy’ of the North. A great venue steeped in History capable of delivering a wide variety of events. Our partnership with the venue and involvement of Eventim mean that Silver Leisure can invest in the building as well, certain that they have the correct partners in place to deliver long term success for the venue.

Venue website: eventimolympia.co.uk

Further details, Carl Bathgate ()

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