A little about who we are

Initially formed in late 2007, VMS underwent a major restructure in 2011. VMS Live is a specialist Live Music and Venues Company. We offer a bespoke range of services to include venue development, venue management, promotional and operational solutions as well as being concert and event promoters in our own right producing shows across the UK including our own Innercity Live brand since 2017. We pride ourselves on working with our clients to deliver a unique package to suit their individual requirements. Current and recent clients include Manchester Academy, The Nick Rayns LCR, The Waterfront & The Waterfront Studio (Norwich), William Aston Hall (Wrexham), Warwick University Students Union (The Copper Rooms), Eventim Olympia (Liverpool), The Foundry (Sheffield), The Lemon Grove (Exeter), The Asylum at Hull University Union, Derbyshire County Cricket Club, The Guild Hall, Charter Theatre and LiVE (Preston), ULU & Brixton Electric (London) and several local authorities and event organisers.

Alongside this, we own and operate The Welly, Welly 2 and The Polar Bear venues in Hull as well as Hull Box Office.

What VMS Can Offer You

Venue Development

Having opened and developed many of the UK’s new live music venues our team can provide everything you need.

Management Solutions

No matter the size of the venue we have the experience in delivering efficient, effective bespoke solutions.

Promotional Solutions

Promoting hundreds of events per year we can help you gain access to the talent you want at competitive price.

Operational Solutions

We offer full venue management solutions and advice on recruitment providing the best management of your operation.

Some Words from our Clients

We have worked with VMS for three years. When they arrived we were in a bit of a mess, with the loss of key personal in our venues team, some outdated modes of practice and low morale due to an internal restructure. VMS helped us to improve the safety in our venues, the collation of event data and reinvigorate our events programme. They lead a rebrand of our student club nights seeing year on year increases in attendance. We have seen growth in the number of events, attendance and bottom-line profitability alongside increased satisfaction ratings from our customers. We had a major problem with our Box Office, where the back process collapsed and VMS were there with their expertise to help us rebuild the business and functionality without customers and partners ever realising the back end crisis. They have also made our budgeting process a lot simpler saving a lot of management time. Their expertise in event management and planning has paid dividends as we have been able to increase capacities for our balls to enable us to put on bigger events for our students. Their industry contacts have been invaluable in improving our licensing and operating capacities. This success has been done through VMS working with our existing teams to make efficiencies, improve standards consistency in the delivery of our events. As time goes by our relationship has evolved and we are currently renegotiating our relationship and VMS have remained flexible and professional throughout the process, looking to meet our evolving needs within a fast-changing entertainments industry.



Recent News

Hull’s Polar Bear set for Live Music Return

Hull’s Polar Bear set for Live Music Return

‘Live From The Polar Bear’ heralds a welcome return to live music from Covid-19 lockdown, with VMS Live supporting the Polar Bear and Sesh, presenting a twelve week series of gigs, starting 30th, June,2020. Doors will open, lights turned on and faders go up in Hull,...



VMS Live is seeking a full time National Promoter and Booker with +2 years of experience, to join the Live Music Booking team in London to act as a central point for all relevant parties in the successful booking of talent/artists into the VMS Live estate and external...

Full time Venue Manager

Full time Venue Manager

VMS Live is seeking a full time Venue Manager to lead in all aspects of the operation of the business in relation to events staged at Liverpool Olympia. To act as a central point for all relevant parties in the successful booking, planning and delivery of show...

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