Following the recent announcement of the partnership between VMS Live and Student Central to relaunch the former ULU and Duck & Dive live spaces (now the Venue & The Library), VMS Live have appointed leading ticketing and event technology platform Eventbrite to ticket the venues.

Steve Forster MD of VMS Live commented, ‘we have been working with Student Central for some time now discussing re-opening the ‘ULU’ venues. Part of that process is to ensure that we can deliver a fit for purpose offering across all platforms, including operations, production, marketing, ticketing. Ticketing being particularly important as both selling and redeeming tickets is one of the most important aspects of being a successful venue as well as a promoter of events.

As part of what we do in the wider VMS business model we work with all of the major agencies and technology partners, but for ULU we felt that Eventbrite’s unique mixture of social media offerings (sales direct from Facebook for example), the self service opportunities for the venue/promoter and the transparency for the consumer made it the perfect partner for ULU.

We are working incredibly hard on getting all aspects of the venue ready in advance of our official takeover on March 1st and our arrangement with Eventbrite is a key part of that process. So far we have announced the ‘Sugarhill Gang’ on Sunday 11th June as the first confirmed event on sale. And we are expecting to announce further new shows this week.

Paul Everett, Head of Music Partnerships at Eventbrite said: “It’s fantastic news that Steve and his team at VMS Live have put their trust in our cutting edge ticketing platform. This partnership will allow us to showcase how Eventbrite provides a full service solution pre, during and post event for promoters and venues that go well beyond the standard offering. ULU is a venue with a huge amount of history and it’s great news to have it back. To say we are happy to be involved in its return would be a vast understatement.”

Venue Capacities
ULU: 828
Duck & Dive: 250

Address
ULU @ Student Central
Malet St
London
WC1E 7HY

Venue Contact (Hire details/Venue availability)
Lee Welsh

Venue Website: www.ulu-live.co.uk
Twitter: twitter.com/ulu_live
Instagram: instagram.com/ulu.live/

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