On the site of the ‘legendary’ Fridge in Brixton. VMS were brought in to ‘Open’ a 3 times ‘stalled’ project and turn the premises into ‘Electric Brixton’. The brief was clear, with a very tight budget and a short space of time (4 months) develop a venue that is equally at home as a club and a live music space. In doing this re-licence the building and build relationships with the statutory authorities to counter historical issues and negative perceptions, while bringing more flexibility to the licence. At the same time put in place a staffing and management structure that was fit for purpose, including staff training , operating and personnel arrangements.
Added to this brief bespoke ticketing and commercial agreements with suppliers were delivered as well as the opening programme of events.